Mobile World Congress
February 27 - March 1, 2012
Barcelona, Spain
www.mobileworldcongress.com

Mobile World Congress Barcelona (2/27-3/2) is mobile industry's annual jamboree of emerging business models, integration across technology platforms, and the regulatory environment. iKnowWare is participating with Operators' rolling out LTE 4G across many global markets. Lessons learned of early deployments & how wireless technologies with iKnowWare fit into the all-IP LTE landscape.

Operator executives Ralph de la Vega, president / chief executive of AT&T Mobility and Li Yue, president of China Mobile, will share experiences in bringing mobile to global and massive populations. EMEA countries are represented with Deutsche Telekom's Rene Obermann, Vodafone's Vittorio Colao & Telecom Italia Group's Franco Bernabe.

iKnowWare connects people across new ecosystems & vertical markets surrounding wireless including: mobile health, retail, workforce productivity, NFC services, embedded mobile and mobile money. Contact PARTNERS@iKnowWare.com to schedule Barcelona meeting to discuss the challenges faced by mobile network operators and other service providers in rolling out mobile enterprise solutions in the age of IT consumerism to maximize workforce productivity.

Device, handset, and tablet manufactures with the automotive, healthcare and utilities sectors represent a relatively untapped market opportunities for the mobile ecosystem. iKnowWare is an AT&T Certified Solution and bundle our Platform As A Service with new devices that Glenn Lurie, president of emerging devices at AT&T and his Team evaluate.

iKnowHEALTH delivers mHealth scale with Operators to embed mobile into existing government and private health systems. GSMA defines the mHealth market to be worth $23 billion by 2017 in the new report, 'Touching Lives through Mobile Health: Assessment of the Global Market Opportunity', conducted by PwC argues that mobile tech holds the key to medical advances in mature and emerging markets.

iKnowWare and iKnowHEALTH Global

The magic combination of smartphones, machine to machine connectivity and mobile broadband roll-out powers the new global opportunities. PwC projects this market to be worth $11.5 billion to operators, $6.6 billion to OEMs, $2.6 billion app makers and $2.4 billion to healthcare providers by 2017. Europe will lead in terms of revenues at $6.9 billion, Asia Pacific at $6.8 billion, North America at $6.5 billion, Latin America at $1.6 billion and Africa at $1.2 billion.

iKnowWare's focuses on User adoption supported by recommendations from medical professionals, overall service affordability & widespread availability of content and devices. Connecting with Leaders of developed countries needing to reduce the cost of universal healthcare & governments looking to roll out life-saving services to in-need communities. Governments/Regulators should take steps to adopt mHealth as an effective way to improve access to & affordability of healthcare and encourage the use of mHealth services by public healthcare providers with incentives to private providers to deliver mHealth services. iKnowHEALTH mobile technology offers the ability to deliver highly effective, scalable & affordable healthcare beyond the confines of a hospital to reduce re- admissions.

iKnowHEALTH m-health products & services include monitoring services (ie chronic disease management) to account for 65 per cent of the market ($15 billion) by 2017. Diagnosis services will comprise 15 per cent of the market ($3.4 billion). Our introduction of iKnowHEALTH offer to telemedicine and health call centres allow those in isolated areas to connect with healthcare professionals anytime, anywhere.

The Cellular Telecommunications Industry Association (CTIA) announced iKnowWare will be a featured solution at MEDICA 2011, the EU's premier Medical industry event.

At MEDICA iKnowWare will be presenting their latest industry edition, iKnowHealth. Attendees will have the opportunity for one-on-one demonstrations of the patented iKnowWare mobile platform featuring support for an exclusive new portable medical monitoring technology. The iKnowHealth edition is positioned to redefine the treatment of chronic conditions.

A multifaceted blend of broadband technologies, wireless and fixed architectures, platform and applications, iKnowHealth brings the strengths of iKnowWare to the health care industry. It enables patients and health care workers to turn their smart phones into powerful tools. Patient/provider interaction using messaging and videoconferencing is conducted securely via "the Cloud" in a reliable, scalable, and sustainable way.

The key beneficiaries of iKnowHealth are: wireless carriers, insurance and medical providers, medical device partners, and patients. As a web/cloud based tool, iKnowHealth is a one-stop mobile solution the works seamlessly on different browsers and screen sizes. At the core of iKnowWare is location aware messaging that is robust enough for business, and secure for medical data collection and messaging. With unlimited message length, embedded images, hyperlinks, maps, and turn-by-turn directions, information rich alerts reach people where they are with location relevant details.

Carriers and Operators have embraced iKnowWare and iKnowHealth to monetize their networks supporting the expanding mobile workforce, and the growing field of Mobile Health (mHealth).

The Telecommunications Industry Association (TIA) announced the selection today of iKnowWare to participate in the Innovation Showcase at TIA 2011, Inside the Network, the premier information and communications technology industry event May 17-20, 2011 in Dallas, Texas.

Selected from over 100 applicants, iKnowWare is also competing for the Innovation Showcase Awards, which are selected by the carrier members of the Showcase sponsor, The Telecom Council of Silicon Valley.

Visitors to booth 417 can get one-on-one demonstrations of the iKnowWare platform for business management, the patented communications features, to learn how iKnowWare is uniquely positioned for the growing mobile workforce, and how iKnowWare will help carriers drive monetization of mobility services in next gen networks today.

The location-aware messaging in iKnowWare helps carriers monetize mobility services by going beyond the limits of SMS and email to include unlimited message length, embedded images, hyperlinks, and even turn-by-turn directions. Information rich alerts get to your people quickly saving time and money and delighting customers with better service.

The iKnowWare platform isn't just for business. Mobile Health (mHealth) has benefits for patients, medical professionals, insurers and wireless carriers and iKnowWare is positioned to be a leader in this segment. Beginning in Q3 2011 the iKnowWare platform will be a part of an exclusive new portable medical monitoring technology that will redefine the treatment of chronic conditions. The core communications innovations in iKnowWare will set the standard for mHealth connectivity and patient care.

Based in Georgetown, Texas, iKnowWare was selected as a Most Promising Company in America in 2009 by Forbes Magazine.

'Empowering Mobile Networks, Applications and Services'

iKnowWare, a leading provider of mobile business applications to more than 2,000 small businesses across the country participated in a panel discussion at the 4G World Conference in Chicago's McCormick Place in October 2010. Joining iKnowWare were hardware manufacturers and carriers Samsung, AT&T and Cisco. The Future Of The Mobile Web panel was sponsored by Forbes Magazine and looked at innovative enterprise applications and cloud computing as a catalyst for business growth.

A massive transformation is under way for the mobile Internet, bringing profound changes to both the enterprise and the consumer. Businesses need to consider how to turn this shift in communications and technology into a competitive-and profitable- proposition.

Yankee Group estimates that the global consumer mobile Internet services market has an untapped potential of $55 billion. Mark Spilotro, CEO of iKnowWare, highlighted how innovation can help small businesses grow, compete and create jobs. He spoke specifically on how integrated communications and mobile Internet solutions can enable innovation among small businesses, specifically around mobile technology, web marketing and cloud-based solutions. He also described how channel partners offer "big business" solutions to the small business customer at a price they can afford, enabling productivity gains, growth and innovation.

As small businesses continue to invest in tools to grow, they are turning to cloud-based services, mobile solutions and web marketing. iKnowWare provides business management applications in the cloud. Supporting mobile workers is essential for small businesses today, and the iKnowWare platform is empowering a wide range of businesses to get more from powerful handsets made by Samsung, HTC, Nokia, Apple, and Blackberry. Small businesses are also increasing their use of the web for marketing their products and services. The campaign marketing services built into iKnowWare, and our industry specific solutions, help businesses build and promote brands, and get found on the web by their target customers and prospects.

Yankee Group forecasts that by 2015, global operator revenues from mobile Internet services will be $66 billion, not including revenues generated by content providers, device manufacturers, chip makers and other members of the mobile Internet ecosystem. Panel member Ash Dahod, Cisco Senior Vice President and General Manager of the Mobile Internet Technology Group, said "Data usage is exploding. As a result, we are starting to see a variety of sophisticated mobile devices capable of delivering a compelling multimedia experience over a wider array of broadband networks."

Dahod added, "The mobile Internet is growing at a much faster rate than the fixed Internet and will become the dominant form by which most people will connect at broadband speeds. Within 12 to 18 months, it is estimated that there will be more smartphones than PCs in the world." Consumer habits helped bring smart phones into businesses and how they use the Internet will have even greater implications for business in the future.